How To Tell If Your Ads Are Working.
A key component of growing your business is knowing which marketing channels are working or not.
In any business, there’s typically 20% of your marketing efforts that generate 80% of your results.
The goal is to identify that valuable 20%. In this video, we show you how to go about tracking your results, so you can double down on your winners.
Watch below.
In this video, I discuss specific tactics to make social media marketing work if you’re in the B2B space.
If you’re looking to grow your business, be sure to check out https://www.gregranger.com/ Watch the quick video there. And If you like what you see, then fill out the form and we’ll talk.
In this video, we talk about 3 specific re-marketing strategies you can use to grow your business.
We also discuss how the third biggest e-commerce retailer uses paid social media marketing to grow to $1.9 Billion
Right now in your clinic, there are profits locked away.
All you need is the key to unlock them.
Here’s what I mean:
We all have clients & patients we haven’t heard of in a while.
They might have canceled an appointment because their kid was sick, went on a long vacation or switched jobs.
…And they forgot to re-schedule.
They do want to use your services again.
But they have busy lives (like all of us).
Here’s the good news
Say you have 200 clients in your database.
Simply getting 10% of them to come back and spend $200 on your services will bring you an easy $4000. (That’s on the low end)
Now say you have 500 clients in your database, your services fetch $350 on average and you convert at 20%.
That’s a cool $35,000…
It’s called the Customer Reactivation Campaign
It works like this:
Send your “inactive” clients an email telling them to book an appointment with you.
Offer an incentive for responding fast, and a discount on your services/products.
I know what you’re thinking: “But I don’t want to discount my services!”
Look
They weren’t going to come back any time soon anyway.
So this is bonus revenue.
Here’s an exact template if you have a clinic (Chiro, Physio, Dental, etc):
—
Hey Marco, (use their name, it’s important)
We haven’t seen you at the clinic in a while and Tina (the receptionist) was getting worried.
We are doing a 20% Off Existing Patient Special.
We are offering this discount for all existing patients that have not yet gone through (or
completed) their treatment.
To receive this discount, mention it when you call to set up an appointment.
The first 15 people to respond will also get a free set of high-quality resistance bands ($50 value)
Give us a call at 555 555 5555 to schedule your appointment at a 20% discount.
Hurry! This offer expires on August 30th, 2019
– Dr. Happy
P.S. The limited number of slots will fill up fast…
—
After you send out this email to your inactive clients, let me know the results!
Cheers
Greg
P.S. Don’t send this email to disgruntled former patients! (We all have 1 or 2 of those)
Imagine starting the month with a calendar already filled up to the brim with new, high-quality appointments.
Imagine that all your new patients are paying in cash, right after their treatment.
No waiting 6-7 weeks for the insurance to reimburse you.
Imagine being THE most trusted, respected and referred to DC in town.
Finally, Imagine having the lifestyle and freedom you deserve as a Chiropractor
The 5 tactics I’m about to share can help you get there.
I’ve spent over five hundred thousand dollars running & testing marketing campaigns for myself and my clients.
From that testing, we learned 5 tactics that make a HUGE difference in growing a local clinic fast. (The tactics can be implemented within 45 days)
Some of these tactics might seem simple (you heard of some of them before), but gaining an edge in business (or life) is the sum of all these 1%, 2%, and 5% gains.
Why?
Think of the last time a video, website, or image loaded slow.
You hit the “back” button in your web browser and left.
Same thing with your website.
If it loads slow, people will click back and go somewhere else.
Imagine you’re a new patient looking for chiropractic care.
You decide to check out the first 3 websites in Google.
You click on the 1st website (your clinic’s) and it loads slow.
You immediately go to the next one. (You just lost a new patient)
Here’s how to check if your site loads slow.
Go to a site called Gtmetrix.com it will tell you how fast (or slow) your site is, and how to improve the speed.
Over half the Google searches come from mobile phones.
Everyone is on their smartphone (even while driving).
So if your website hasn’t been updated since 2002, you need to make sure it’s mobile-friendly.
AKA Your website is easy to navigate, read and interact with from a smartphone.
Can I easily find the phone number? Can I tap it and it dials right away?
Can I easily fill out the appointment form from my smartphone?
Running Google ads ensures your practice is at the top of Google for searches like “chiropractors near me”.
Being at the top means you get most of the clicks, AKA most of the calls/appointments.
You can get started for as little as $35/day.
I’ve seen a clinic generate 20 new patients a month with that budget.
See this video for a more detailed guide: https://www.youtube.com/watch?v=ZX9nHXMpxzI
If you have an online booking form, make sure it has as few steps as possible.
People don’t want to go through 7 pages/clicks when 3 would work.
It’s common knowledge that the more unnecessary steps you have, the more people drop off.
Make sure the online scheduling platform you use is fast and mobile-friendly.
One clinic owner I help uses Setmore.com for his online scheduling.
Works great.
Pretend you’re a new prospect and you’re debating which chiropractor you want to go with.
Are you gonna call the one with 3 reviews first? Or the one with 47 positive reviews?
Exactly.
When your (satisfied) patient is leaving the clinic, ask them for a review.
Ask them to pull out their smartphone and leave you honest feedback about their experience.
The review can be on Google or Facebook.
You can also set up your patient system to automatically send an email, thanking them for visiting, and asking for a review.
The key here is to consistently ask for testimonials, in person and/or via email.
Don’t do it for a month and stop.
Just like treatment, consistency is what gets results.
Not “one-offs”
—
If you’re looking to grow your practice and you’d like to test the tactics I shared with you, I’d be happy to discuss implementing them for you.
If that sounds interesting, go to: https://www.gregranger.com/practice-growth-scheduling/
After you book your call, you’ll see a short form that asks you a few questions about your practice.
After you submit that short form, your time to speak with me personally will be set in my calendar.
We’ll talk at the day & time you selected.
All the best,
Greg
