One Very Important Metric Every Business Owner Should Know For Long Term Success (Regardless Of The Industry)
In this video we talk about LTV (Lifetime Value) of clients and how it can help you make better decisions to grow your business.
We also talk about your CAC, customer acquisition cost, and how it plays a roll in your business strategy.
Finally, we discuss actionable steps you can use in your business to have a clearer sense of your LTV and CAC.
How To Tell If Your Ads Are Working.
A key component of growing your business is knowing which marketing channels are working or not.
In any business, there’s typically 20% of your marketing efforts that generate 80% of your results.
The goal is to identify that valuable 20%. In this video, we show you how to go about tracking your results, so you can double down on your winners.
In this video, I discuss specific tactics to make social media marketing work if you’re in the B2B space.
How To Attract New Patients For Your Chiropractic Clinic Using Google Ads
A Step By Step Guide
What Is A Google Ad
Why You Should Use Google Ads:
It simply works – 1000s of people are searching for your services in your city, today
I’ll show you how to get the exact numbers for your city
Fast – New Patients & Leads come soon after the ads start running
Measurable. IE. I put in $1000, I get $4000 back
How To Set It Up Step By Step (I’ll go into my Google ad account and show you)
Important Keys To Keep In Mind
Clear, Compelling ad
Clear, Compelling landing page
Negative keyword lists
Your website is Optimized for mobile
Your website has SSL
Your website loads FAST – Use this site to determine your speed & what to improve: GTMetrix https://gtmetrix.com/
What sort of results you can expect
I’ll show you actual results from other clinics
What Ad Budget To Use When Starting Out. Usually no less than $1000 (I explain why)
Calculating the long term value of a client (LTV)
Calculating your client acquisition cost (CAC)
If you have any questions, leave a comment below, message me directly or book a call here https://www.gregranger.com/chiro/