Right now in your clinic, there are profits locked away.
All you need is the key to unlock them.
Here’s what I mean:
We all have clients & patients we haven’t heard of in a while.
They might have canceled an appointment because their kid was sick, went on a long vacation or switched jobs.
…And they forgot to re-schedule.
They do want to use your services again.
But they have busy lives (like all of us).
Here’s the good news
Say you have 200 clients in your database.
Simply getting 10% of them to come back and spend $200 on your services will bring you an easy $4000. (That’s on the low end)
Now say you have 500 clients in your database, your services fetch $350 on average and you convert at 20%.
That’s a cool $35,000…
It’s called the Customer Reactivation Campaign
It works like this:
Send your “inactive” clients an email telling them to book an appointment with you.
Offer an incentive for responding fast, and a discount on your services/products.
I know what you’re thinking: “But I don’t want to discount my services!”
Look
They weren’t going to come back any time soon anyway.
So this is bonus revenue.
Here’s an exact template if you have a clinic (Chiro, Physio, Dental, etc):
—
Hey Marco, (use their name, it’s important)
We haven’t seen you at the clinic in a while and Tina (the receptionist) was getting worried.
We are doing a 20% Off Existing Patient Special.
We are offering this discount for all existing patients that have not yet gone through (or
completed) their treatment.
To receive this discount, mention it when you call to set up an appointment.
The first 15 people to respond will also get a free set of high-quality resistance bands ($50 value)
Give us a call at 555 555 5555 to schedule your appointment at a 20% discount.
Hurry! This offer expires on August 30th, 2019
– Dr. Happy
P.S. The limited number of slots will fill up fast…
—
After you send out this email to your inactive clients, let me know the results!
Cheers
Greg
P.S. Don’t send this email to disgruntled former patients! (We all have 1 or 2 of those)
